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Ads to icons : how advertising succeeds in a multimedia age
Springer, Paul - 2007
Persistent link: https://www.econbiz.de/10004884216
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The Seven Principles of WOM and Buzz Marketing : crossing the Tipping Point
Mourdoukoutas, Panos; Siomkos, George J. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008637636
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Werbecharaktere im Umfeld fiktionaler Medienwelten : eine Analyse der Übertragbarkeit fikionaler Bedeutungen auf die Werbung
Spilski, Anja - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009022681
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Current issues in political marketing
Wymer, Walter (contributor) - In: Journal of nonprofit & public sector marketing Vol. 14, nr. 1/2 (2009)
Persistent link: https://www.econbiz.de/10004947368
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Marketing to win : designs and campaigns to achieve market dominance
Metha, Satish - 2008
Persistent link: https://www.econbiz.de/10004950343
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Planning and managing public relations campaigns : a strategic approach
Gregory, Anne - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10004956621
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Creative advertising : ideas and techniques from the world's best campaigns
Pricken, Mario - 2008 - New ed., new campaigns
Persistent link: https://www.econbiz.de/10004914917
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Email marketing : an hour a day
Mullen, Jeanniey; Daniels, David - 2009
Persistent link: https://www.econbiz.de/10004919841
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Ritualmanagement : zur Nutzbarkeit von Ritualen im Produktmanagement
Lord, Sascha - 2008
Persistent link: https://www.econbiz.de/10013432053