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"What? I thought Samsung was J...
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Consumer behaviour
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Magnusson, Peter
71
Westjohn, Stanford A.
34
Zdravkovic, Srdan
34
Amine, Lyn S.
7
Kristensson, Per
7
Miocevic, Dario
6
Baack, Daniel W.
5
Gelbrich, Katja
4
Staub, Karin M.
4
Arnold, Mark J.
3
Boggs, David J.
3
Edvardsson, Bo
3
Ko, Eunju
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Netz, Johan
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Zhou, Joyce Xin
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2
Brecic, Ruzica
2
Engen, Marit
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Gäthke, Daniel
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Hassan, Ahmad
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Maertz, Carl P.
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Moon, Byeong-joon
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Olsson, Lars E.
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Peng, Yi
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Sandström, Sara
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Singh, Nitish
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Stanley, Sarah M.
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Sukhov, Alexandre
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Taras, Vas
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Wilson, Rick T.
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Wästlund, Erik
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Edward Elgar Publishing
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Journal of international marketing
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International Marketing Review
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International marketing review
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International business review : the official journal of the European International Business Academy
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Journal of the Academy of Marketing Science
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Young consumers : insight and ideas for responsible marketers
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Management and information technology after digital transformation
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Multinational Business Review
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Organizational Behavior and Human Decision Processes
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
56
OLC EcoSci
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Other ZBW resources
14
RePEc
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1
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
2
Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter
;
Westjohn, Stanford A.
;
Semenov, Alexey V.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
7
Vicarious animosity : taking sides on provocative issues
Zdravkovic, Srdan
;
Magnusson, Peter
;
Miocevic, Dario
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 77-85
Persistent link: https://www.econbiz.de/10012493838
Saved in:
8
Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter
;
Wilson, Rick T.
;
Zdravkovic, Srdan
; …
- In:
International marketing review
25
(
2008
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
Saved in:
9
Further clarification on how perceived brand origin affects brand attitude: A reply to Samiee and Usunier
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009286454
Saved in:
10
Technology readiness and usage: a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10008301597
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