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Consumer behavior analysis and the marketing firm : measures of performance
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; Porto, … - In: Journal of organizational behavior management 41 (2021) 2, pp. 97-123
Persistent link: https://www.econbiz.de/10012607876
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News-induced dynamic networks for market signaling : understanding the impact of news on firm equity value
Chen, Kun; Li, Xin; Luo, Peng; Zhao, J. Leon - In: Information systems research : ISR 32 (2021) 2, pp. 356-377
Persistent link: https://www.econbiz.de/10012599847
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Consumer behavior analysis and the marketing firm : bilateral contingency in the context of environmental concern
Foxall, Gordon R. - In: Journal of organizational behavior management 35 (2015) 1/2, pp. 44-69
Persistent link: https://www.econbiz.de/10011304082
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Online marketing model for evaluating the effectiveness of companies' relationships with end customers
Yaneva, Ralitsa - In: UTMS Journal of Economics 11 (2020) 1, pp. 93-107
A model for creating effective relations, based on inbound marketing, enables established companies which operate in online consumer markets to assess the strengths and weaknesses of their marketing approach at each stage of their communication with customers. It also outlines the funnel scheme...
Persistent link: https://www.econbiz.de/10014465795
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But you promised! : managing consumers’ psychological contracts
Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
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Service with a smiley face : emojional contagion in digitally mediated relationships
Smith, Leah Warfield; Rose, Randall L. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 301-319
Persistent link: https://www.econbiz.de/10012288670
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Online marketing model for evaluating the effectiveness of companies' relationships with end customers
Yaneva, Ralitsa - In: UTMS journal of economics / University of Tourism and … 11 (2020) 1, pp. 93-107
A model for creating effective relations, based on inbound marketing, enables established companies which operate in online consumer markets to assess the strengths and weaknesses of their marketing approach at each stage of their communication with customers. It also outlines the funnel scheme...
Persistent link: https://www.econbiz.de/10012297269
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian; Webb, Jonathan; Henneberg, Stephan; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
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Innovation through Long-distance Conversations? Lessons from Offshoring-based Software Clusters in Bangalore
Okada, Aya - eSocialSciences - 2009
This paper is aganist the popular assertion regarding the links between innovation and clustering and it is found that the main sources of knowledge transfer and innovation among key firms in Bangalore’s software cluster are their external linkages outside the cluster rather than...
Persistent link: https://www.econbiz.de/10008512451