Rosenbaum, Mark S.; Wong, IpKin Anthony - In: Marketing Intelligence & Planning 28 (2010) 4, pp. 403-417
Purpose – The purpose of this paper is to show how value equity and its subdimensions of service quality, cost, and convenience drive customer satisfaction among business and leisure travelers who are attending events (e.g. conventions, expositions, parades, cultural events) in Macau, China....