The role of price satisfaction in managing customer relationships: the case of financial services
Year of publication: |
2013
|
---|---|
Authors: | Lymperopoulos, Constantine ; Chaniotakis, Ioannis E. ; Soureli, Magdalini |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 31.2013, 3, p. 216-228
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Price satisfaction | Switching behaviour | Relationships | Retail banking | Prices | Customer satisfaction |
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