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An empirical invesitgation of corporate identity communication on Hong Kong hotels' websites
Mohammed, Ibrahim; Denizci Guillet, Basak; Law, Chun … - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 676-705
Persistent link: https://www.econbiz.de/10011578919
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Die Unternehmens-DNA : wie Geschichte zum Teil ihrer Marketing- und Kommunikationsstrategie wird
Egger, Michael - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011560613
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Leadership marketing : an exploratory study
O'Keeffe, Alina; Ozuem, Wilson; Lancaster, Geoff - In: Journal of strategic marketing 24 (2016) 5, pp. 418-443
Persistent link: https://www.econbiz.de/10011637363
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: Foundations of corporate heritage, (pp. 169-213). 2017
Persistent link: https://www.econbiz.de/10011656851
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The performance impact of social media in the chain store industry
Wu, Chih-Wen - In: Journal of business research : JBR 69 (2016) 11, pp. 5310-5316
Persistent link: https://www.econbiz.de/10011589793
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Teach students to communicate a brand story with transmedia storytelling
Cronin, John - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10011590131
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Pflegeeinrichtungen erfolgreich führen : Organisationskultur zwischen Marktorientierung und Berufsethik
Bolz, Heinrich - 2015
Persistent link: https://www.econbiz.de/10010510221
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario; Balmer, John M. T. - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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Kommunikacionnyj menedžment: teorija i praktika vzaimodejstvija biznesa i obščestva ; učebnoe posobie
Krylov, Alexander N. - 2015
Persistent link: https://www.econbiz.de/10010506442
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879