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Internationale Wettbewerbsfähigkeit von Dienstleistungsunternehmen - Ansatzpunkte für das Interne Marketing

Reckenfelderbäumer, Martin; Kim, Seon-Su - In: Internationalisierung von Dienstleistungen : Forum …, (pp. 295-320). 2005

Persistent link: https://www.econbiz.de/10002742376

Is my employee still attracted to me? : understanding the impact of integrated communication and choice of communication channels on employee attraction

Deepa, R.; Baral, Rupashree - In: Corporate communications : an international journal 27 (2022) 1, pp. 110-126

Persistent link: https://www.econbiz.de/10012798020

Assessing the impacts of internal communication : employer branding and human resources

Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13

purpose of this manuscript was to examine the relationship between the Digital Communication of companies and their Employer … whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … do not feel emotionally more connected with the organization through the Digital Communication practiced by it. With this …

Persistent link: https://www.econbiz.de/10014319300

Strategic internal communication for effective internal employer branding

Pološki Vokić, Nina; Tkalac Verčič, Ana; Sinčić … - In: Baltic journal of management : BJM 18 (2023) 1, pp. 19-33

Persistent link: https://www.econbiz.de/10014330668

Employer attractiveness of family businesses in the IT-industry : the effect of personality traits and the moderating role of ownership communication

Spieß, Teresa; Nickel, Valerie; Faißt, Rebekka; … - In: Journal of HRM - human resource management 25 (2022) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10013530856

Internal communication and employer branding within a humanistic model : a case study of IKEA (Spain, 2019-2021)

Pérez-Pérez, Lucía; Berlanga, Inmaculada; Victoria, … - In: Corporate communications : an international journal 28 (2023) 2, pp. 213-229

Persistent link: https://www.econbiz.de/10014288171

Digital storytelling and employer branding : an exploratory connection

Crişan, Camelia; Borțun, Dumitru - In: Management dynamics in the knowledge economy 5 (2017) 2, pp. 273-287

communication (website and Facebook account), while another group has viewed two digital stories produced by two employees of the … searching for the job when exposed solely to the web communication or digital stories. …

Persistent link: https://www.econbiz.de/10011764396