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Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae; Jin, Hyun Seung; Brown, Jane D. - In: Health marketing quarterly 26 (2009/10) 4, pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
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Advertising to adolescents : an examination of skepticism
Jackson, Annette Singleton - In: Global journal of business research : GJBR 5 (2011) 3, pp. 85-91
Persistent link: https://www.econbiz.de/10008809287
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The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Oyedeji, Tayo A. - In: JMM : the international journal on media management 9 (2007) 3, pp. 116-125
Persistent link: https://www.econbiz.de/10003549780
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Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin; Reid, Leonard N.; Jeong, Hyun Ju; Choi, … - In: Health marketing quarterly 29 (2012) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
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Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura; Vladar, Andrea; Pereira, Francis - In: International journal of electronic business 9 (2011) 1/2, pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
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Launching a youth apparel brand : Jonathan West New York
Taran, Zina; Rosetti, Joe; Dombroski, Ed - In: Brand research : [an outcome of the second …, (pp. 115-123). 2009
Persistent link: https://www.econbiz.de/10009623339
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An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.; Cashman, Rebecca; Voytek, Chelsea D.; … - In: Health marketing quarterly 28 (2011) 4, pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
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Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana; Johnson, Kim P. - In: Journal of fashion marketing and management 12 (2008) 2, pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna; Smith, Alexandria; Kenney, Tricia; … - In: Journal of advertising research 56 (2016) 4, pp. 414-425
Persistent link: https://www.econbiz.de/10011628657