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234
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231
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223
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222
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221
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220
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219
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213
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212
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206
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206
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204
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201
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198
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196
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195
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195
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195
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195
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192
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189
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189
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188
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184
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181
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172
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164
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164
Slemrod, Joel
163
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162
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Showing
11
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date (oldest first)
11
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
12
Advertising to adolescents : an examination of skepticism
Jackson, Annette Singleton
- In:
Global journal of business research : GJBR
5
(
2011
)
3
,
pp. 85-91
Persistent link: https://www.econbiz.de/10008809287
Saved in:
13
The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Oyedeji, Tayo A.
- In:
JMM : the international journal on media management
9
(
2007
)
3
,
pp. 116-125
Persistent link: https://www.econbiz.de/10003549780
Saved in:
14
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
15
Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura
;
Vladar, Andrea
;
Pereira, Francis
- In:
International journal of electronic business
9
(
2011
)
1/2
,
pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
Saved in:
16
Launching a
youth
apparel brand : Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
Saved in:
17
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
18
Advertisements: interpreting images used to sell to young adults
Adomaitis, Alyssa Dana
;
Johnson, Kim P.
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 182-192
Persistent link: https://www.econbiz.de/10003737159
Saved in:
19
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
20
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
Saved in:
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