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Basic marketing research : applications to contemporary issues
Malhotra, Naresh K. - 2002 - Internat. ed
Persistent link: https://www.econbiz.de/10001624740
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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Self concept and product choice : an integrated perspective
Malhotra, Naresh K. - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
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Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K. - 2013
Persistent link: https://www.econbiz.de/10009781367
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Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.; Pinson, Christian; Jain, Arun K. - 1988
Persistent link: https://www.econbiz.de/10000762996
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Relationship marketing, customer satisfaction and loyalty : a theoretical and empirical analysis from an Asian perspective
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Chan Kok Wah - In: Journal of international consumer marketing 21 (2009) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10003890671
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Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665