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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects beyond click-through : incidental exposure to web advertising
Yoo, Chan Yun
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 227-246
Persistent link: https://www.econbiz.de/10003897662
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2
An experimental examination of factors affecting click-through of keyword search ads
Yoo, Chan Yun
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10009671502
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3
Branding potentials of keyword search ads : the effects of ad rankings on brand recognition and evaluations
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10010344082
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4
Unconscious processing of web advertising : effects on implicit memory, attitude toward the brand, and consideration set
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 2-16
Persistent link: https://www.econbiz.de/10003747471
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5
Assessing the financial value of digital advertising : an event study approach
Yoo, Chan Yun
;
Baek, Tae Hyun
- In:
Digital advertising : theory and research
,
(pp. 222-242)
.
2017
Persistent link: https://www.econbiz.de/10011646115
Saved in:
6
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
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7
Five seconds to the ad : how program-induced mood affects ad countdown effects
Venmahavong, Tiffany
;
Yoon, Sukki
;
Kim, Kacy K.
;
Yoo, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012201426
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8
Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun
;
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
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9
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
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10
Deceptive advertising and abnormal stock returns : an event study analysis
Jeong, Jaeseok
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 509-535
Persistent link: https://www.econbiz.de/10009301326
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