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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint; Rowley, Jennifer - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Strategies for e-business success
Brynjolfsson, Erik (contributor); Urban, Glen L. (contributor) - 2001 - 1. ed
Persistent link: https://www.econbiz.de/10001611644
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001667395
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Winning e-brand strategies : developing your on-line business profitability
Brighty, Martin; Markham, Dean - 2002
Persistent link: https://www.econbiz.de/10001698021
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e2 - Effektivität und Effizienz in den neuen Medien : das SmartBook zum erfolgreichen E-Business im Unternehmens-Marketing
Thommen, Daniel - 2001 - Orig.-Ausg., 1. Aufl
Persistent link: https://www.econbiz.de/10001639689
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E-Business : [erfolgreich in die digitale Zukunft]
Baumann, Martina; Kistner, Andreas C. - 2000 - Dt. Orig.-Ausg., 2., aktualisierte, völlig überarb. Aufl.
Persistent link: https://www.econbiz.de/10001484665
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Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.; Fisher, Robert J.; Jaworski, Bernard J. - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001878062
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The role and determinants of electronic commerce and on-line advertising within corporate activity
Berács, József; Keszey, Tamara; Sajtos, László - In: Acta oeconomica : periodical of the Hungarian Academy … 53 (2003) 4, pp. 401-427
Persistent link: https://www.econbiz.de/10001960878