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KFC in China
Yang, Hsiao-Pei - In: Marketing cases from emerging markets, (pp. 17-23). 2014
Persistent link: https://www.econbiz.de/10010188853
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Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko; Weeks, Max - In: International journal of services and operations … 42 (2022) 4, pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
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Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10012309488
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Insights into the antecedents of fast-food purchase intention and the relative positioning of quality
Harun, Ahasan; Prybutok, Gayle; Prybutok, Victor R. - In: Quality management journal : QMJ 25 (2018) 2, pp. 83-100
Persistent link: https://www.econbiz.de/10011976328
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Exploring the impact of social media marketing features on purchase intention in the fast-food industry
Hanaysha, Jalal Rajeh - In: Metamorphosis : a journal of management research 21 (2022) 2, pp. 75-85
Persistent link: https://www.econbiz.de/10013435211
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When global value chains are not global : case studies from the Russian fast-food industry
Berman, Danielle - In: Competition & change : the journal of global business … 15 (2011) 4, pp. 274-295
Persistent link: https://www.econbiz.de/10009407490
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Future orientation and foreign entry mode choice in the internationalization of professional service firms
Yuliani Suseno; Pinnington, Ashly H. - In: Journal of general management 43 (2017/2018) 4, pp. 145-156
Persistent link: https://www.econbiz.de/10011912161
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Impact of BSE on beef purchases in Alberta and Ontario quick-serve restaurants
Maynard, Leigh J.; Goddard, Ellen; Conley, John P. - In: Canadian journal of agricultural economics : CJAE 56 (2008) 3, pp. 337-351
Persistent link: https://www.econbiz.de/10003740785
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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Understanding and predicting consumer patronage behaviour in the international fast food restaurant industry: adding new factors to the classic theory of reasoned action model
Ibrahim, Yasser; Vignali, Claudio - In: International Customer Behaviour and Retailing Research …, (pp. 139-160). 2006
Persistent link: https://www.econbiz.de/10003280125