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The impact of the length of preceding and succeeding ads on television advertising effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
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2
Impacts of website context relevance on banner advertisement effectiveness
Jeong, Yongick
;
King, Cynthia
- In:
Journal of promotion management : JPM
16
(
2010
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10008647429
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3
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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4
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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5
Competing for consumer memory in television advertising : an empirical examination af the impacts of non-editorial clutter on brand memory in mega-event broadcasts
Jeong, Yongick
;
Kim, Yeuseung
;
Zhao, Xinshu
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10009349596
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6
Detecting pod position effects in the context of multi-segment sport programs : implications from four Super Bowl broadcasts
Jeong, Yongick
;
Tran, Hai
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10010355399
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7
Exploring strategies to promote health services online : the role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health s...
Yang, Chun
;
Kim, Gawon
;
Jeong, Yongick
- In:
Health marketing quarterly
40
(
2023
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014295002
Saved in:
8
How Much Is Too Much? The Collective Impact of Repetition and Position in Multi-Segment Sports Broadcast
Jeong, Yongick
;
Tran, Hai
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009962927
Saved in:
9
The Impact of Commercial Break Position on Advertising Effectiveness in Different Mood Conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-315
Persistent link: https://www.econbiz.de/10009266437
Saved in:
10
Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009332629
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