Kärnä, Jari; Hansen, Eric; Juslin, Heikki - In: European Journal of Marketing 37 (2003) 5/6, pp. 848-871
responsibility in values and environmental emphasis in their marketing planning. Most of the Finnish, Swedish, German and UK … companies emphasise environmental issues in their values, marketing strategies, structures and functions. The companies were … sustainability and believing in free market system) emphasise environmental issues in their marketing planning clearly more than …