Narrow search
Showing 61 - 70 of 236
Cover Image
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel; De Chernatony, Leslie; Hem, Leif E. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Cover Image
B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Cover Image
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Cover Image
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, Geoge; De … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Cover Image
Factors influencing consumer evaluations of gift promotions
Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Cover Image
Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
Cover Image
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel; De Chernatony, Leslie; Martínez, Eva - In: Journal of business research : JBR 66 (2013) 1, pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Cover Image
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik; De Chernatony, Leslie - In: Journal of business research : JBR 66 (2013) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Cover Image
Introduction: Thought leadership in brand management
Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Cover Image
Special section: Thought leadership in brand management
Jevons, Colin (contributor); Buil, Isabel (contributor);  … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122
Persistent link: https://www.econbiz.de/10009720415