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BEST PRACTICE - Launching a br...
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Ryals, Lynette
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So happy for your loss : Consumer schadenfreude increases choice satisfaction
Moisieiev, Dmytro
;
Dimitriu, Radu
;
Jain, Shailendra P.
- In:
Psychology & Marketing
37
(
2020
)
11
,
pp. 1525-1538
Persistent link: https://www.econbiz.de/10012273792
Saved in:
2
Pride in my past: Influencing sustainable choices through behavioral recall
Rowe, Zoe O.
;
Wilson, Hugh N.
;
Dimitriu, Radu
; …
- In:
Psychology & Marketing
36
(
2019
)
4
,
pp. 276-286
Persistent link: https://www.econbiz.de/10012083959
Saved in:
3
The effect of overconfidence and underconfidence on consumer value
Razmdoost, Kamran
;
Dimitriu, Radu
;
MacDonald, Emma K.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 392-407
Persistent link: https://www.econbiz.de/10010527147
Saved in:
4
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
5
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
Saved in:
6
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
7
Brand extension similarity can backfire when you look for something specific
Dimitriu, Radu
;
Warlop, Luk
;
Samuelsen, Bendik Meling
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 850-868
Persistent link: https://www.econbiz.de/10011708355
Saved in:
8
Antecedents of retweeting in a (political) marketing context
Walker, Lorna
;
Baines, Paul
;
Dimitriu, Radu
;
MacDonald, …
- In:
Psychology & marketing
34
(
2017
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10011658391
Saved in:
9
BEST PRACTICE - Marketing to communities - Targeting communities can allow brands to tap into groups of like-minded and motivated individuals for brand-building and advocacy.
Hristodorescu, Letitia
;
Dimitriu, Radu
;
Knox, Simon
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2013
),
pp. 42-43
Persistent link: https://www.econbiz.de/10010105623
Saved in:
10
Is similarity a constraint for service-to-service brand extensions?
Dimitriu, Radu
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1019-1041
Persistent link: https://www.econbiz.de/10013471031
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