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Direktmarketingkanäle
Petersen, Anita; Lehmann, Heiko - 2007
Persistent link: https://www.econbiz.de/10003551782
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Testminonials in der Werbung
Hasslinger, Roswitha - In: Handbuch der Marktforschung, (pp. 121-126). 2007
Persistent link: https://www.econbiz.de/10003536394
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Die Media-Analyse : Kontinuität und Entwicklung
Roschitz, Petra - In: Handbuch der Marktforschung, (pp. 242-247). 2007
Persistent link: https://www.econbiz.de/10003536418
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Vorsicht vor Multi-Werbern : wie Katjes Stars einsetzt
Bachmüller, Tobias - In: Akzente (2007) 1, pp. 32-35
Persistent link: https://www.econbiz.de/10003537087
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The marketing importance of body image
Stritesky, Vaclav - In: Conference Day 2010 : proceedings ; 5th May 2010 ; …, (pp. 185-191). 2010
Persistent link: https://www.econbiz.de/10003980886
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Game outcome and in-game advertising effects
Mau, Gunnar; Silberer, Günter; Gödecke, Janin - In: Cutting edge international research, (pp. 159-170). 2010
Persistent link: https://www.econbiz.de/10003985173
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The market effect of Super Bowl advertising during a recession
Wiggenhorn, Joan M.; Eastman, Jacqueline K.; Iyer, Rajesh; … - In: Journal of business and economic perspectives 36 (2010) 1, pp. 150-159
Persistent link: https://www.econbiz.de/10008650467
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Stages in business-to-business brochures
Sobhie, Mauro T. B. - In: New approaches to discourse and business communication, (pp. 44-61). 2009
Persistent link: https://www.econbiz.de/10003877612
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Department store advertising in newspapers, radio, and television, 1920 - 1960
Howard, Vicki - In: Journal of historical research in marketing 2 (2010) 1, pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
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Digital Signage : die nächste Out-of-Home-Generation
Berger, Thomas - In: Wirtschaftsinformatik & Management : Zeitschrift für … 2 (2010) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10003928065