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Relaxation Increases Monetary Valuations
Pham, Michel Tuan - 2011
This research documents an intriguing empirical phenomenon whereby states of relaxation increase the monetary valuation of products. This phenomenon is demonstrated in six experiments involving two different methods of inducing relaxation, a large number of products of different types, and...
Persistent link: https://www.econbiz.de/10013131893
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Relaxation Increases Monetary Valuations
Pham, Michel Tuan - 2011
This research documents an intriguing empirical phenomenon whereby states of relaxation increase the monetary valuation of products. This phenomenon is demonstrated in six experiments involving two different methods of inducing relaxation, a large number of products of different types, and...
Persistent link: https://www.econbiz.de/10013118400
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The lexicon and grammar of affect as information in consumer decision making : the GAIM
Pham, Michel T. - In: Social psychology of consumer behavior, (pp. 167-200). 2009
Persistent link: https://www.econbiz.de/10003812944
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On consumption happiness : a research dialogue
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 150-151
Persistent link: https://www.econbiz.de/10010485539
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The evaluation of sponsorship effectiveness : a model and some methodological considerations
Pham, Michel T. - In: Gestion 2000 7 (1991) 4, pp. 47-65
Persistent link: https://www.econbiz.de/10001112835
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Editorial: The seven sins of consumer psychology
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 411-423
Persistent link: https://www.econbiz.de/10010210197
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Editorial note: Introduction to research dialogue on evolutionary psychology and consumer behavior
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 349-350
Persistent link: https://www.econbiz.de/10009779762
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The forgotten working-class consumer
Pham, Michel T. - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 566-567
Persistent link: https://www.econbiz.de/10011598071
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Are scientific practices improving in consumer research? : a glass half-full and half-empty
Pham, Michel T. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 375-382
Persistent link: https://www.econbiz.de/10014334012
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Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Pham, Michel T.; Hughes, G. D.; Cohen, Joel B. - 1993
Persistent link: https://www.econbiz.de/10000876068