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A Survey of Accounting Majors : Attitudes and Opinions

Giladi, Kreindy - 2013

A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...

Persistent link: https://www.econbiz.de/10013074880

Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers

Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13

with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …

Persistent link: https://www.econbiz.de/10012820842

Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic

Pop, Rebeka-Anna; Dabija, Dan Cristian; Pelău, Corina; … - In: Journal of business economics and management 23 (2022) 3, pp. 668-689

(SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude …

Persistent link: https://www.econbiz.de/10013259244

Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective

Mir, Imran Anwar - In: Romanian Economic Journal 15 (2012) 45, pp. 265-288

Current study aims to indentify the underlying belief dimensions that influence consumer attitudes toward social media advertising in a collectivistic cultural context of South Asia. It also examines the influence of consumers’ favorable attitudes toward social media advertising on their ad...

Persistent link: https://www.econbiz.de/10010934750

Customer loyalty to travel agencies in Bulgaria

Kazandzhieva, Velina - In: Izvestiya (2013) 2, pp. 65-75

the attitude and commitment of customers to the services of travel agencies in Bulgaria. There is defined the loyalty of …

Persistent link: https://www.econbiz.de/10011210708

Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión

Tavera, Juan Fernando; Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Cuadernos de Gestión (2010)

[ES] El envío de mensajes cortos a programas, anuncios o concursos de televisión se ha convertido hoy en día en una fuente importante de ingresos tanto para los operadores de telefonía móvil como para las cadenas y productoras televisivas. El objetivo del presente trabajo es analizar cómo...

Persistent link: https://www.econbiz.de/10011277749

Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)

Ranjbarian, Bahram; Rehman, Maryam; Lari, Azita - In: Social-Economic Debates 3 (2014) 1, pp. 42-59

phone as an ultimate tool for one-to-one marketing. What seems important is the consumer attitude toward such marketing … methods. Therefore, the main aim of this study is identifying attitude toward SMS advertising and derived behavioral intension …). The participants of the study were 246 mobile users in two cities: Shiraz and Isfahan. The results indicate that, attitude …

Persistent link: https://www.econbiz.de/10011235061

Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes

Klucharev, Klucharev, V.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2008

expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional … parahippocampal gyrus) involved in memory formation. Experts also affected subsequent attitude effects in the caudate nucleus involved …

Persistent link: https://www.econbiz.de/10010731550

Online Product Opinions : Incidence, Evaluation and Evolution

Moe, Wendy W.; Schweidel, David A. - 2011

While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...

Persistent link: https://www.econbiz.de/10014199741

Price Effects in Online Product Reviews : An Analytical Model and Empirical Analysis

Li, Xinxin; Hitt, Lorin M. - 2014

Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...

Persistent link: https://www.econbiz.de/10014213970