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Factors affecting brand image and commitment among the air travellers in Malaysia

Che Nawi, Noorshella; Al-Mamun, Abdullah; Syed Ali Fazal; … - In: Middle East journal of management : MEJM 7 (2020) 6, pp. 631-646

Persistent link: https://www.econbiz.de/10012392763

How consumers reconcile discordant food retailer brand images

Beresford, Paul; Hirst, Craig - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1104-1124

Persistent link: https://www.econbiz.de/10012395426

Polish young consumers' attitudes towards mobile phone brands

Gajda, Dawid - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 4-15

Consumers' attitudes are determined by many factors, one of which is a product brand. The objective of the paper is to present young consumers' attitudes towards mobile phone brands. The ABC model of attitudes is the theoretical framework for the study. The research method was a paper-and-pencil...

Persistent link: https://www.econbiz.de/10012439438

Influence between banking service quality and brand image against customer relationship and loyalty in Sharia bank

Riyadi, Selamet - In: European research studies 22 (2019) 3, pp. 322-342

Persistent link: https://www.econbiz.de/10012286126

Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding

Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366

Persistent link: https://www.econbiz.de/10012286206

Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?

Chakraborty, Uttam; Biswal, Santosh Kumar - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 943-963

Persistent link: https://www.econbiz.de/10012287155

Testing the costumers' purchase intention of an artificial sweetener product : do brand image have an effect?

Suhud, Usep; Surianto - In: Inventi impact: retailing & consumer services (2019) 2, pp. 71-81

Persistent link: https://www.econbiz.de/10012287686

Impact of corporate social responsibilities on customer responses and brand choices

Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316

Persistent link: https://www.econbiz.de/10012289331

The effect of word of mouth marketıng on the purchase behavıor via brand image and perceıved quality

Yaman, Zührem - In: Montenegrin journal of economics 14 (2018) 2, pp. 175-182

Persistent link: https://www.econbiz.de/10012265707

Marketing mix influence on service brand equity and its dimensions

Mukherjee, Somnath; Shivani, Shradha - In: Vision : the journal of business perspective 20 (2016) 1, pp. 9-23

Persistent link: https://www.econbiz.de/10011581949