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Purpose – This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than 1,500 frequently purchased consumer product...
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marketing strategies should be adapted for different consumer segments. Research limitations/implications – The sample size is … vegetables. Social implications – More effective marketing of vegetables should increase consumption, enhancing consumer welfare …
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promotional activities involving queues remains unclear. Despite the innovativeness of this marketing strategy, few companies have …
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