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Specialty Retailers: Marketing Triumphs and Blunders

Kacker, Madhav - In: Journal of Consumer Marketing 20 (2003) 3, pp. 271-274

Persistent link: https://www.econbiz.de/10014849642

Customer Capitalism

Churchill, Daniel W. - In: Journal of Consumer Marketing 20 (2003) 4, pp. 381-385

Persistent link: https://www.econbiz.de/10014849645

The Moral Dimension of Marketing: Essays on Business Ethics

Reinecke Flynn, Leisa - In: Journal of Consumer Marketing 20 (2003) 5, pp. 490-490

Persistent link: https://www.econbiz.de/10014849646

Sales promotion influencing consumer brand preferences/purchases

E. Schultz, Don; P. Block, Martin - In: Journal of Consumer Marketing 31 (2014) 3, pp. 212-217

Purpose – This paper aims to investigate whether or not ongoing sales promotion contributed to the declines in “no brand preference” (NBP). Part of an ongoing series investigating the growth of US consumer’s responses of NBP for more than 1,500 frequently purchased consumer product...

Persistent link: https://www.econbiz.de/10014849793

Developing marketing strategies to increase vegetable consumption

Darian, Jean C.; Tucci, Louis - In: Journal of Consumer Marketing 30 (2013) 5, pp. 427-435

marketing strategies should be adapted for different consumer segments. Research limitations/implications – The sample size is … vegetables. Social implications – More effective marketing of vegetables should increase consumption, enhancing consumer welfare …

Persistent link: https://www.econbiz.de/10014849858