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Assessing cross-cultural marketing theory and research
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 5, pp. 516-523
Persistent link: https://www.econbiz.de/10008901453
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: E-entrepreneurship and ICT ventures : strategy, …, (pp. 44-67). 2010
Persistent link: https://www.econbiz.de/10003957128
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The antecedents and consequences of a market orientation: the moderating role of organisational life cycles
Engelen, Andreas; Brettel, Malte; Heinemann, Florian - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 515-547
Persistent link: https://www.econbiz.de/10003995635
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Forward channel integration and performance : an application of transaction cost economics and the misalignment concept
Brettel, Malte; Engelen, Andreas; Müller, Thomas - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 41-59
Persistent link: https://www.econbiz.de/10008841697
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Werbe-Management in jungen Wachstumsunternehmen
Engelen, Andreas; Wolff, Caroline; Steffenhagen, Hartwig; … - In: Journal of business economics : JBE 80 (2010) 1, pp. 31-69
Persistent link: https://www.econbiz.de/10003928200
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Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte; Engelen, Andreas; Heinemann, Florian; … - In: International journal of e-entrepreneurship and … 1 (2010) 4, pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
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A cross-cultural perspective of marketing departments' influence tactics
Engelen, Andreas; Brettel, Malte - In: Journal of international marketing 19 (2011) 2, pp. 73-94
Persistent link: https://www.econbiz.de/10009159091
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Corporate effectuation : entrepreneurial action and its impact on R&D project performance
Brettel, Malte; Mauer, René; Engelen, Andreas; … - In: Journal of business venturing 27 (2012) 2, pp. 167-184
Persistent link: https://www.econbiz.de/10009502454
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Top management's social capital and learning in new product development and its interaction with external uncertainties
Land, Simon; Engelen, Andreas; Brettel, Malte - In: Industrial marketing management : the international … 41 (2012) 3, pp. 521-530
Persistent link: https://www.econbiz.de/10009546589
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A coalitional perspective on the role of the R&D department within the organization
Engelen, Andreas; Brettel, Malte - In: The journal of product innovation management : an … 29 (2012) 3, pp. 489-505
Persistent link: https://www.econbiz.de/10009559956