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Drops in the glass : the influence of alcohol advertising on young adults
Burks, Melody; Brown, Ulysses J., III.; Wu, Jun; Arora, … - In: International business realisms : globalizing locally …, (pp. 90-105). 2013
Persistent link: https://www.econbiz.de/10011418005
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Alkohol und Werbung : Auswirkungen der Alkoholwerbung auf das Konsumverhalten bei Kindern und Jugendlichen
Haustein, Sonja (contributor) - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004766153
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Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications
Nelson, Jon Paul - 2001
Persistent link: https://www.econbiz.de/10001636641
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Alcohol Advertising and Advertising Bans : A Survey of Research Methods, Results, and Policy Implications
Nelson, Jon P. - 2009
industry advertising-sales response function. Selected results from survey-research studies of advertising and youth alcohol …; advertising expenditures do not have a marketwide expansion effect; and survey-research studies of youth behaviors are seriously …
Persistent link: https://www.econbiz.de/10014068882
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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.; Kang, Eun Yeon; Chilek, Lindsay A. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
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Alcoholic beverage advertising : an integrative interdisciplinary review
Hovland, Roxanne W. - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 88-114
Persistent link: https://www.econbiz.de/10011304687
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University students' perceived susceptibility to alcohol retail sales promotions
Sharma, Bishnu; Raciti, Maria; O'Hara, Rebecca; … - In: The journal of consumer marketing 30 (2013) 3, pp. 283-294
Persistent link: https://www.econbiz.de/10009765031
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Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum; Hovland, Roxanne W. - In: Health marketing quarterly 33 (2016) 3, pp. 221-238
Persistent link: https://www.econbiz.de/10011584748