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In search of excellence : the influence of Peter Cooper on qualitative research

Branthwaite, Alan; Patterson, Simon - In: International journal of market research : JMRS ; the … 54 (2012) 5, pp. 635-658

Persistent link: https://www.econbiz.de/10009659754

The power of qualitative research in the era of social media

Branthwaite, Alan; Patterson, Simon - In: Qualitative market research : an international journal 14 (2011) 4, pp. 430-440

Persistent link: https://www.econbiz.de/10009853887

The power of qualitative research in the era of social media

Branthwaite, Alan; Patterson, Simon - In: Qualitative Market Research: An International Journal 14 (2011) 4, pp. 430-440

Purpose – The electronic social media such as Twitter, Facebook, MySpace, etc. have become a major form of communication, and the expression of attitudes and opinions, for the general public. Recently, they have also become a source of data for market researchers. This paper aims to provide a...

Persistent link: https://www.econbiz.de/10014987281

The influence of Bill Schlackman on qualitative research

Patterson, Simon; Malpass, Francesca - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 677-700

Persistent link: https://www.econbiz.de/10011494702

Integration of consumer and management in NPD

Burton, Andrew; Patterson, Simon - In: Journal of the Market Research Society : JMRS 41 (1999) 1, pp. 61-74

Persistent link: https://www.econbiz.de/10006699810

COVER STORY - The Trickster: Myth and magic in great ads - Is there a magic ingredient that could benefit every ad? Yes, and it's been around since antiquity -- But it's hard to pi...

Cooper, Peter; Patterson, Simon - In: ADMAP : for decisionmakers in advertising, marketing, … 36 (2001) 4, pp. 29-33

Persistent link: https://www.econbiz.de/10006774620

Nothing new under the sun?

Pincott, Gordon; Branthwaite, Alan - 2009

Persistent link: https://www.econbiz.de/10003794913

Value for money of qualitative research

Cooper, Peter; Branthwaite, Alan - In: Esomar congress (1978), pp. 45-66

Persistent link: https://www.econbiz.de/10003518618

NEUROSCIENCE - Imagery and advertising - Ads aren't all words: Images are just as important. But research methods focus on the words. Here's how to research the imagery.

Branthwaite, Alan - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 3, pp. 40-43

Persistent link: https://www.econbiz.de/10006747495

Capturing the complexity of advertising perceptions

Branthwaite, Alan; Swindells, Alan - In: Marketing and research today : the journal of the … 25 (1997) 2, pp. 86-95

Persistent link: https://www.econbiz.de/10006396283