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Exploitation to engagement : the role of market research in getting close to niche targets
Brooks, Victoria - 2007
Persistent link: https://www.econbiz.de/10003538141
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Marktforschung : Basis für Marketing, Kommunikation und Vertrieb
Keller, Bernhard - In: Fundraising im Non-Profit-Sektor : Marktbearbeitung von …, (pp. 17-31). 2010
Persistent link: https://www.econbiz.de/10003984812
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Qualitative Online-Marktforschung : Grundlagen, Methoden und Anwendungen
Theobald, Elke; Neundorfer, Lisa - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008652914
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The indirect approach of semi-focused groups : expanding focus group research through role-playing
Bill, Frederic; Olaison, Lena - In: Qualitative research in organizations and management : … 4 (2009) 1, pp. 7-26
Persistent link: https://www.econbiz.de/10003857659
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A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10009573216
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Undertaking research at the bottom of the pyramid using qualitative methods : from theoretical considerations to practical realities
Chikweche, Tendai; Fletcher, Richard - In: Qualitative market research : an international journal 15 (2012) 3, pp. 242-267
Persistent link: https://www.econbiz.de/10009573218
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Not too many but also not too few : exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
Uhrich, Sebastian; Luck, Michael - In: Qualitative market research : an international journal 15 (2012) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10009573528
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How to measure brand image : reasoned review
Cian, Luca - In: The marketing review 11 (2011) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10009356734
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The power of qualitative research in the era of social media
Branthwaite, Alan; Patterson, Simon - In: Qualitative market research : an international journal 14 (2011) 4, pp. 430-440
Persistent link: https://www.econbiz.de/10009380572
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New frontiers on observational research
Prince, Melvin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009261198