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Brand preferences for consumer electronics in the United Arab Emirates

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Farmer-owned brand purchases : the importance of label comprehension and price fairness perception

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Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment

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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

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INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer...

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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

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Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter 2: Fashioning the future generation: Generation Z...

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Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations

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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship

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