Narrow search
Showing 231 - 240 of 97,460
Cover Image
Markenmodelle des Involvements : von der Mission zur Transmission
Sonnenburg, Stephan - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 73-86). 2009
Persistent link: https://www.econbiz.de/10003864119
Cover Image
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica; Polsa, Pia; Riel, Allard C. R. van - In: Journal of retailing and consumer services 16 (2009) 4, pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Cover Image
India by design : the pursuit of luxury & fashion
Boroian, Michael; Poix, Alix de - 2010
Persistent link: https://www.econbiz.de/10003865490
Cover Image
The influence of cause marketing associations on product and cause brand value
Wymer, Walter; Samu, Sridhar - In: International journal of nonprofit and voluntary sector … 14 (2009) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003819437
Cover Image
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
Cover Image
Marken: hoch geschätzt, aber weniger gekauft
Dellago, Verena; Perrey, Jesko; Tochtermann, Thomas - In: Akzente (2009) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10003821157
Cover Image
The influence of core-brand attitude and consumer perception on purchase intention towards extended product
Wu, Shwu-ing; Lo, Chen-lien - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 174-194
Persistent link: https://www.econbiz.de/10003821169
Cover Image
Modeling category-level purchase timing with brand-level marketing variables
Fok, Dennis; Paap, Richard - In: Journal of applied econometrics 24 (2009) 3, pp. 469-489
Persistent link: https://www.econbiz.de/10003825045
Cover Image
Got EQ? : cool! ; the fast track for future marketing winners
Thiel, Diederick van - 2009
Persistent link: https://www.econbiz.de/10003846880
Cover Image
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter; Bachmann, Frank; Schmitz, Miriam - 2008
Persistent link: https://www.econbiz.de/10003847046