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Implizite Konsumentenentscheid...
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Konsumentenverhalten
79,110
Consumer behaviour
78,677
Markenführung
17,016
Brand management
16,994
Theorie
9,510
Beziehungsmarketing
9,366
Relationship marketing
9,354
Theory
9,346
Markenimage
8,876
Brand image
8,737
Markenartikel
6,164
Brand
6,134
Kundenzufriedenheit
5,496
Customer satisfaction
5,495
Online-Handel
5,432
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5,418
Social Web
5,288
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5,283
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5,077
Online-Marketing
4,994
Internet marketing
4,942
Deutschland
4,922
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4,874
Germany
4,572
Einzelhandel
4,335
Dienstleistungsqualität
4,334
Service quality
4,331
Retail trade
4,242
Werbewirkung
3,902
Advertising effects
3,853
Electronic Commerce
3,620
Verbraucherverhalten
3,559
E-commerce
3,481
Marketingmanagement
3,363
Experiment
3,343
Marketing management
3,333
Emotion
3,247
Werbung
3,236
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3,147
Privater Konsum
2,833
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Undetermined
31,108
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20,096
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61,253
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31,187
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210
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19
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53,643
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53,643
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7,774
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7,774
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6,904
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6,904
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6,625
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6,112
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3,251
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2,242
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1,463
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1,463
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953
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688
Fallstudie
688
Conference paper
578
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578
Bibliografie enthalten
410
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410
Konferenzschrift
408
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389
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329
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321
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321
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276
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235
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204
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197
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197
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153
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141
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102
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88
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86
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82
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73
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55
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English
81,961
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9,023
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369
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43
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29
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16
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7
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3
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2
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Esch, Franz-Rudolf
145
Huber, Frank
133
Burmann, Christoph
131
Belk, Russell W.
115
Han, Heesup
115
Bauer, Hans H.
106
Grunert, Klaus G.
100
Mattila, Anna S.
97
Wiedmann, Klaus-Peter
97
Herrmann, Andreas
96
Baumgarth, Carsten
93
Phau, Ian
88
Lusk, Jayson L.
85
Gierl, Heribert
84
Melewar, T. C.
82
Sheth, Jagdish N.
78
Bruhn, Manfred
77
Usman, Osly
76
Foxall, Gordon R.
73
Loureiro, Sandra Maria Correia
73
Bagozzi, Richard P.
70
Grewal, Dhruv
69
Khare, Arpita
69
Meffert, Heribert
69
Septianto, Felix
69
Dwivedi, Yogesh Kumar
68
Wansink, Brian
68
Keller, Kevin Lane
67
Nayga, Rodolfo M.
66
Paul, Justin
65
Stavins, Joanna
65
Verhoef, Peter C.
65
Agarwal, Sumit
64
Rajagopal
64
Pelsmacker, Patrick de
62
Tomczak, Torsten
62
Ahlert, Dieter
60
Laroche, Michel
59
Swoboda, Bernhard
59
Bang, Nguyen
58
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
225
OECD
45
Verlag Dr. Kovač
42
American Marketing Association
37
IGI Global
32
International Energy Agency
30
Information Resources Management Association
29
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Books on Demand GmbH <Norderstedt>
25
Haufe-Lexware GmbH & Co. KG
20
Edward Elgar Publishing
19
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
19
Friedrich-Schiller-Universität Jena
17
Nordic Council of Ministers
16
INSEAD
14
Universität Mannheim
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Nomos Verlagsgesellschaft
12
RWTH Aachen
12
Springer Gabler <Firma>
11
Springer International Publishing
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Ökologische Kommunikation mbH
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
9
Technische Universität Braunschweig
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
Deutschland / Bundeswehr / Universität Hamburg
8
Erasmus Research Institute of Management
8
European University Institute / Department of Economics
8
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Journal of business research : JBR
2,170
Journal of retailing and consumer services
1,966
International journal of consumer studies
770
International journal of hospitality management
752
Psychology & marketing
681
The journal of brand management : an international journal
634
SpringerLink / Bücher
604
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
NBER working paper series
518
The journal of product & brand management
494
Working paper / National Bureau of Economic Research, Inc.
440
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
NBER Working Paper
388
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
334
Journal of international consumer marketing
329
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
327
Journal of marketing
325
Journal of retailing
322
Journal of fashion marketing and management
313
Cogent business & management
312
Marketing letters : a journal of research in marketing
311
International journal of retail & distribution management
307
The international review of retail, distribution and consumer research
296
Journal of the Academy of Marketing Science
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
292
The journal of consumer marketing
292
Journal of consumer behaviour : an international research review
291
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
274
Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
257
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ECONIS (ZBW)
89,456
USB Cologne (EcoSocSci)
1,783
EconStor
669
RePEc
608
BASE
98
OLC EcoSci
43
Other ZBW resources
7
ArchiDok
4
USB Cologne (business full texts)
1
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281
Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
282
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
283
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
284
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
285
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
286
Brand luxury index : a reconsideration and revision
Kim, Jieun
;
Johnson, Kim K.
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10011502902
Saved in:
287
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
288
Challenging the hierarchical categorization of luxury fashion brands
Turunen, Linda Lisa Maria
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
Saved in:
289
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
290
Consumer responses to on-site Olympic sponsorship activation : the impact of interactivity, emotions, and perceived image fit on brand attitude formation
Kim, Ari
;
Kaplanidou, Kyriaki
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 279-300
Persistent link: https://www.econbiz.de/10011503705
Saved in:
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