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The relationship between unilateral and bilateral control mechanisms: the contextual effect of long-term orientation

Ryu, Sungmin; Kabadayi, Sertan; Chung, Christina - In: Journal of business research : JBR 60 (2007) 7, pp. 681-689

Persistent link: https://www.econbiz.de/10003484157

The performance implications of designing multiple channels to fit with strategy and environment

Kabadayi, Sertan; Eyuboglu, Nermin; Thomas, Gloria P. - In: Journal of marketing 71 (2007) 4, pp. 195-211

Persistent link: https://www.econbiz.de/10003565713

Seeing the elephant : configuration theory-based performance analysis of multiple channel systems

Kabadayi, Sertan - 2005

Persistent link: https://www.econbiz.de/10003946274

Made in China bus sold a FAO Schwarz : country-of-origin effect and trusting beliefs

Kabadayi, Sertan; Lerman, Dawn - In: International marketing review 28 (2011) 1, pp. 102-126

Persistent link: https://www.econbiz.de/10009008187

The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising

Kabadayi, Sertan; Kachersky, Luke - In: International journal of internet marketing and … 7 (2012) 1, pp. 31-50

Persistent link: https://www.econbiz.de/10009507126

Understanding Generation Y and their use of social media : a review and research agenda

Bolton, Ruth N.; Parasuraman, A.; Hoefnagels, Ankie; … - In: Journal of service management 24 (2013) 3, pp. 245-267

Persistent link: https://www.econbiz.de/10009765060

Is share of wallet exclusively about making customers happy or having more customers? : exploring the relationship between satisfaction and double jeopardy

Buoye, Alexander; Loureiro, Yuliya Komarova; Kabadayi, … - In: Journal of service management 27 (2016) 4, pp. 434-459

Persistent link: https://www.econbiz.de/10011563591

Consumer : brand engagement on Facebook ; liking and commenting behaviors

Kabadayi, Sertan; Price, Katherine - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 203-223

Persistent link: https://www.econbiz.de/10010410382

Optimal introductory pricing for new financial services

Nejad, Mohammad G.; Kabadayi, Sertan - In: Journal of financial services marketing : JFSM 21 (2016) 1, pp. 34-50

Persistent link: https://www.econbiz.de/10011480849

Optimal Introductory Pricing for New Financial Services

G. Nejad, Mohammad - 2016

Financial services institutions often provide special introductory prices to new customers who sign up for their services such as credit cards, credit monitoring services, and online stock trading. Despite their prevalence, the decision to provide introductory prices to new customers entails...

Persistent link: https://www.econbiz.de/10013000481

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