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Modeling repeat purchases in the Internet when RFM captures past influence of marketing
Reimer, Kerstin; Albers, Sönke - 2011
Persistent link: https://www.econbiz.de/10009504196
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, Sönke - 1986
Persistent link: https://www.econbiz.de/10000071588
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Sönke Albers zum 65. Geburtstag
Skiera, Bernd - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 65 (2013) 1, pp. 60-62
Persistent link: https://www.econbiz.de/10009710783
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Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
Reimer, Kerstin; Albers, Sönke - 2011
Predicting online customer repeat purchase behavior by accounting for the marketing-mix plays an important role in a variety of empirical studies regarding individual customer relationship management. A number of sophisticated models have been developed for different forecasting purposes based...
Persistent link: https://www.econbiz.de/10010306870
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Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
Reimer, Kerstin; Albers, Sönke - Deutsche Zentralbibliothek für … - 2011
Predicting online customer repeat purchase behavior by accounting for the marketing-mix plays an important role in a variety of empirical studies regarding individual customer relationship management. A number of sophisticated models have been developed for different forecasting purposes based...
Persistent link: https://www.econbiz.de/10009353463
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The choice between employed salespersons and independent manufacturer representatives
Albers, Sönke - 2000
Persistent link: https://www.econbiz.de/10001449703
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Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente
Albers, Sönke - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 50 (1998) 3, pp. 211-235
Persistent link: https://www.econbiz.de/10001235240
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Optimale Allokation von Hochschul-Budgets
Albers, Sönke - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 583-598
Persistent link: https://www.econbiz.de/10001424162
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Die Wahl zwischen Reisenden und Handelsvertretern
Albers, Sönke - 1999
Persistent link: https://www.econbiz.de/10001392471
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Electronic Commerce
Albers, Sönke - In: Christiana Albertina : Forschungen und Berichte aus der … 49 (1999), pp. 17-28
Persistent link: https://www.econbiz.de/10001432106