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The perils of category management : the effect of product assortment on multicategory purchase incidence
Hong, Sungtak; Misra, Kanishka; Vilcassim, Naufel - In: Journal of marketing 80 (2016) 5, pp. 34-52
Persistent link: https://www.econbiz.de/10011591173
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The role of execution in managing product availability
DeHoratius, Nicole; Ton, Zeynep - In: Retail supply chain management : quantitative models …, (pp. 53-77). 2015
Persistent link: https://www.econbiz.de/10010528630
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Optimizing retail assortments for diverse customer preferences
Smith, Stephen A. - In: Retail supply chain management : quantitative models …, (pp. 293-317). 2015
Persistent link: https://www.econbiz.de/10010529463
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Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi; Gupta, Sachin; Venkataramanan, … - In: Retail supply chain management : quantitative models …, (pp. 265-291). 2015
Persistent link: https://www.econbiz.de/10010529465
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Assortment planning : review of literature and industry practice
Kök, A. Gürhan; Fisher, Marshall L.; Vaidyanathan, Ramnath - In: Retail supply chain management : quantitative models …, (pp. 175-236). 2015
Persistent link: https://www.econbiz.de/10010529470
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Consumer-defined assortments : application of card-sorting to category management
Pizzi, Gabriele; Marzocchi, Gian Luca - In: Italian journal of marketing : ITJM 2020 (2020) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10012237294
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The impact of upfront payments on assortment decisions in retailing
Baake, Pio; Schlippenbach, Vanessa von - In: Review of industrial organization : RIO 44 (2014) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10010338753
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Filialspezifisches Warengruppenmanagement : ein neues Konzept effizienter Sortimentssteuerung im Handel
Rühl, Andreas; Steinicke, Steffen - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001772928
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Konfliktpotenziale im Rahmen des Category Management : zur Integrationsfähigkeit der herstellerseitigen Markenführung und der Sortimentspolitik des Handels
Battenfeld, Dirk - In: Vertikales Marketing und Markenführung im Zeichen von …, (pp. 85-105). 2001
Persistent link: https://www.econbiz.de/10001631018