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Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Keefer, Philip
48
Svensson, Lars E. O.
44
Green, Paul E.
39
Herrmann, Andreas
37
Decker, Reinhold
34
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33
Hruschka, Harald
33
Huber, Frank
33
Levine, Paul
31
Bordo, Michael D.
29
Wildner, Raimund
29
Berekoven, Ludwig
28
Kumar, V.
28
Montes, Gabriel Caldas
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Mendonça, Helder Ferreira de
26
Bauer, Hans H.
25
Cukierman, Alex
25
Pepels, Werner
25
Day, George S.
24
Haan, Jakob de
24
Kotler, Philip
24
Kuß, Alfred
24
Sarstedt, Marko
24
Aaker, David A.
23
Eisend, Martin
23
Sheth, Jagdish N.
23
Wind, Yoram
23
Albers, Sönke
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Freytag, Andreas
21
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Lehmann, Donald R.
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National Bureau of Economic Research
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European Productivity Agency
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C.E.P.R. Discussion Papers
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European Society for Opinion and Marketing Research
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American Marketing Association
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Springer Fachmedien Wiesbaden
47
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Market Research Society
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EconWPA
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OECD
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American Management Association
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Bank of Canada
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Deutscher Dialogmarketing Verband
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IGI Global
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Verlag Dr. Kovač
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Edward Elgar Publishing
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Universität Mannheim
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Nielsen Company
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Danish Technological Institute
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European University Institute / Department of Economics
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Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of marketing
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Overseas business reports : OBR
155
SpringerLink / Bücher
143
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135
NBER working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
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Journal of advertising research
105
Europäische Hochschulschriften / 5
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
99
Discussion paper / Centre for Economic Policy Research
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Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Esomar congress
68
Journal of marketing communications
67
Marketing : ZFP ; journal of research and management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of internet marketing and advertising : IJIMA
65
Information systems research : ISR
64
IMF working papers
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
Gabler Edition Wissenschaft
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
672
RePEc
652
Other ZBW resources
360
EconStor
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BASE
32
USB Cologne (business full texts)
30
OLC EcoSci
28
ArchiDok
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91
How consumers perceive authenticity in restaurants : a study of online reviews
Le, Truc H.
;
Arcodia, Charles
;
Novais, Margarida Abreu
; …
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013266161
Saved in:
92
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
93
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
94
Influence of social media influencer authenticity on their followers' perceptions of
credibility
and their positive word-of-mouth
Wang, Edward Shih-Tse
;
Weng, Yu-Jou
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 356-373
Persistent link: https://www.econbiz.de/10014486746
Saved in:
95
Are online reviews credible? : the effects of online reviews for the adoption of MOOCs for E-learning
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of decision systems
32
(
2023
)
4
,
pp. 678-699
Persistent link: https://www.econbiz.de/10014422181
Saved in:
96
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
97
Negative eWOM and perceived
credibility
: a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
98
A meta-analysis of antecedents and consequences of eWOM
credibility
: investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
99
Nutzergenerierte Produktbewertungen im Web 2.0 als Verbraucherinformation : eine verbraucherpolitische Betrachtung
Schudak, Annika
-
2015
Persistent link: https://www.econbiz.de/10013435831
Saved in:
100
Influencer marketing : role of influencer
credibility
and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
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