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Kapferer, Clodwig
63
Malhotra, Naresh K.
60
Keefer, Philip
48
Svensson, Lars E. O.
44
Green, Paul E.
39
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37
Decker, Reinhold
34
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33
Hruschka, Harald
33
Huber, Frank
33
Levine, Paul
31
Bordo, Michael D.
29
Wildner, Raimund
29
Berekoven, Ludwig
28
Kumar, V.
28
Montes, Gabriel Caldas
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Mendonça, Helder Ferreira de
26
Bauer, Hans H.
25
Cukierman, Alex
25
Pepels, Werner
25
Day, George S.
24
Haan, Jakob de
24
Kotler, Philip
24
Kuß, Alfred
24
Sarstedt, Marko
24
Aaker, David A.
23
Eisend, Martin
23
Sheth, Jagdish N.
23
Wind, Yoram
23
Albers, Sönke
22
Masson, Paul R.
22
Sidorchuk, Сидорчук Роман Роальдович
22
Freytag, Andreas
21
Hair, Joseph F.
21
Kamakura, Wagner A.
21
Lehmann, Donald R.
21
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National Bureau of Economic Research
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European Productivity Agency
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European Society for Opinion and Marketing Research
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American Marketing Association
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Springer Fachmedien Wiesbaden
47
Gesellschaft für Konsum-, Markt- und Absatzforschung
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Esomar
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Market Research Society
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EconWPA
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OECD
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Bank of Canada
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IGI Global
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Verlag Dr. Kovač
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Edward Elgar Publishing
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Universität Mannheim
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Nielsen Company
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Danish Technological Institute
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5
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European University Institute / Department of Economics
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Journal of marketing research : JMR
417
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339
Journal of marketing
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Journal of retailing and consumer services
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Overseas business reports : OBR
155
SpringerLink / Bücher
143
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135
NBER working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
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International journal of hospitality management
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Journal of advertising research
105
Europäische Hochschulschriften / 5
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Journal of the Academy of Marketing Science
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Tourism management : research, policies, practice
99
Discussion paper / Centre for Economic Policy Research
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Psychology & marketing
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The accounting review : a publication of the American Accounting Association
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Esomar congress
68
Journal of marketing communications
67
Marketing : ZFP ; journal of research and management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of internet marketing and advertising : IJIMA
65
Information systems research : ISR
64
IMF working papers
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
Gabler Edition Wissenschaft
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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672
RePEc
652
Other ZBW resources
360
EconStor
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BASE
32
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30
OLC EcoSci
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Showing
31
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40
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date (oldest first)
31
"Do we believe in TripAdvisor?" : examining
credibility
perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
32
Social media in destination choice : distinctive electronic word-of-mouth dimensions
Tham, Aaron
;
Croy, Glen
;
Mair, Judith
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10009744619
Saved in:
33
Mitigating risk in ecommerce transactions : perceptions of information
credibility
and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.
;
Metzger, Miriam J.
;
Pure, Rebekah
; …
- In:
Electronic commerce research
14
(
2014
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
Saved in:
34
eWOM in online customer support communities : key variables in information quality and source
credibility
Dancer, Hannah
;
Filieri, Raffaele
;
Grundy, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
Saved in:
35
Interactions within online review sites : motives, effects and management
Munzel, Andreas
-
2013
Persistent link: https://www.econbiz.de/10010201403
Saved in:
36
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source
credibility
perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
37
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of
credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
38
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
39
Consumer-generated ads on Youtube : impacts of source
credibility
and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
40
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Word of mouth and social media
,
(pp. 128-145)
.
2014
Persistent link: https://www.econbiz.de/10010409798
Saved in:
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