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"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.; Au, Norman; Law, Rob - In: Journal of travel research : a quarterly publication of … 52 (2013) 4, pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
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Social media in destination choice : distinctive electronic word-of-mouth dimensions
Tham, Aaron; Croy, Glen; Mair, Judith - In: Journal of travel and tourism marketing 30 (2013) 1/2, pp. 144-155
Persistent link: https://www.econbiz.de/10009744619
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Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.; Metzger, Miriam J.; Pure, Rebekah; … - In: Electronic commerce research 14 (2014) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
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eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah; Filieri, Raffaele; Grundy, David - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
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Interactions within online review sites : motives, effects and management
Munzel, Andreas - 2013
Persistent link: https://www.econbiz.de/10010201403
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Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie; Phua, Joe - In: Journal of advertising : official publication of the … 43 (2014) 2, pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh; Mai Ngoc Khuong - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling; Yin, Guopeng; He, Wei - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.; Burkhalter, Janée N. - In: Word of mouth and social media, (pp. 128-145). 2014
Persistent link: https://www.econbiz.de/10010409798