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A netnographic exploration : listening to online consumer conversations
Jayanti, Rama K. - In: Journal of advertising research 50 (2010) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10003991910
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Consumer co-creation and situated creativity
Potts, Jason; Hartley, John; Banks, John; Burgess, Jean; … - In: Managing situated creativity in cultural industries, (pp. 3-18). 2011
Persistent link: https://www.econbiz.de/10008822387
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Die Jeder-kann-mitmachen-Ökonomie : Wirtschaftsprinzip Wikinomics
Gloger, Axel - In: ManagerSeminare : das Weiterbildungsmagazin 117 (2007), pp. 20-23
Persistent link: https://www.econbiz.de/10003585122
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Marketing in der Kreationsgesellschaft : "Ich bin mein eigenes Geschöpf"
Santner, Christoph; Kuhfuß, Holger - In: Die neue Macht des Marketing : wie Sie Ihr Unternehmen …, (pp. 201-228). 2007
Persistent link: https://www.econbiz.de/10003595107
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"Innovation wird zu einer offenen und kollektiven Anstrengung"
Tapscott, Don; Williams, Anthony D. - In: GDI-Impuls : Wissensmagazin für Wirtschaft, … 25 (2007) 3, pp. 66-72
Persistent link: https://www.econbiz.de/10003552109
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How to use the innovative potential of online communities? : netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities
Jawecki, Gregor; Füller, Johann - In: International journal of business process integration … 3 (2008) 4, pp. 248-255
Persistent link: https://www.econbiz.de/10003857622
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Developing REALSpace : discourse on a student-centered creative knowledge environment for virtual communities of learning
Vat, Kam Hou - 2009
Persistent link: https://www.econbiz.de/10003857895
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Creativity and the community : reflexivity and creation in the Free/Libre/Open Source Software community
Rullani, Francesco - In: Managing networks of creativity, (pp. 281-300). 2011
Persistent link: https://www.econbiz.de/10009376341
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Looking for the missing link between creativity and governance in open source communities : some implications from GNOME and KDE case study
Ganzaroli, Andrea; Fiscato, Gianluca - In: Managing networks of creativity, (pp. 264-280). 2011
Persistent link: https://www.econbiz.de/10009376346
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009548142