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Segmentierungsmöglichkeiten in der Marktforschung
Tuschl, Stefan - In: Handbuch Zielgruppenmanagement, (pp. 139-154). 2009
Persistent link: https://www.econbiz.de/10003821725
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A classic formula : end-to-end insight with added productivity
Forde, Clodagh; Sthanunathan, Stan; Patten, Dave; … - In: Journal of advertising research 49 (2009) 3, pp. 266-270
Persistent link: https://www.econbiz.de/10003900734
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
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Determining the number of mixture components and a Poisson-multinominal logit mixture model application in marketing research
De Borrero, Melinda Smith - 1993
Persistent link: https://www.econbiz.de/10003454200
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Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth - 2009
Persistent link: https://www.econbiz.de/10003916618
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Strategien und Methoden zur Beherrschung des Chaos : die Segmentierung des Social Web
Klär, Kerstin; Tabino, Oliver - In: Web-Monitoring : Gewinnung und Analyse von Daten über …, (pp. 235-263). 2010
Persistent link: https://www.econbiz.de/10003938298
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Country segmentation of the international tourism market using propensity to travel and to spend abroad
Oyewole, Philemon - In: Journal of global marketing 23 (2010) 2, pp. 152-168
Persistent link: https://www.econbiz.de/10003979379
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Adopter segments, adoption determinants and mobile marketing
De Marez, Lieven; Vyncke, Patrick; Berte, Katrien; … - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 78-95
Persistent link: https://www.econbiz.de/10003698755
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Analysis for marketing planning
Lehmann, Donald R.; Winer, Russell S. - 2008 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003543205