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Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie; Laczniak, Gene R. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
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Special issue: Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408204
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Sales promotions
Ailawadi, Kusum L.; Gupta, Sunil - In: The history of marketing science, (pp. 463-497). 2014
Persistent link: https://www.econbiz.de/10010415796
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Sales force productivity models
Mantrala, Murali K. - In: The history of marketing science, (pp. 427-462). 2014
Persistent link: https://www.econbiz.de/10010415799
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Pricing
Winer, Russell S. - In: The history of marketing science, (pp. 397-426). 2014
Persistent link: https://www.econbiz.de/10010415800
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Organizational buying behavior
Lilien, Gary L. - In: The history of marketing science, (pp. 371-395). 2014
Persistent link: https://www.econbiz.de/10010415801
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New products research
Lehmann, Donald R.; Golder, Peter N. - In: The history of marketing science, (pp. 341-370). 2014
Persistent link: https://www.econbiz.de/10010415803
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Digital and internet marketing
Moe, Wendy W.; Schweidel, David A. - In: The history of marketing science, (pp. 319-340). 2014
Persistent link: https://www.econbiz.de/10010415805
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Customer relationship management (CRM)
Neslin, Scott A. - In: The history of marketing science, (pp. 289-317). 2014
Persistent link: https://www.econbiz.de/10010415807
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Distribution channels
Staelin, Richard; Lee, Eunkyu - In: The history of marketing science, (pp. 261-287). 2014
Persistent link: https://www.econbiz.de/10010415810