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Materialism and the boomerang effect of descriptive norm demarketing : extension and remedy in an environmental context

Yakobovitch, Nadav; Grinstein, Amir - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 91-107

Persistent link: https://www.econbiz.de/10011506044

How resource challenges can improve firm innovation performance : identifying coping strategies

Rosenzweig, Stav; Grinstein, Amir - In: Creativity and innovation management 25 (2016) 1, pp. 110-128

Persistent link: https://www.econbiz.de/10011561901

The effect of radical innovation in/congruence on new product performance

Baker, William E.; Sinkula, James M.; Grinstein, Amir; … - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1314-1323

Persistent link: https://www.econbiz.de/10010473330

Proactive learning culture : a dynamic capability and key success factor for SMEs entering foreign markets

Gnizy, Itzhak; Baker, William E.; Grinstein, Amir - In: International marketing review 31 (2014) 5, pp. 477-505

Persistent link: https://www.econbiz.de/10010415266

Enjoy! : hedonic consumption and compliance with assertive messages

Kronrod, Ann; Grinstein, Amir; Wathieu, Luc - In: Journal of consumer research : JCR ; an … 39 (2012/13) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10009563556

Happily (mal)adjusted : cosmopolitan identity and expatriate adjustment

Grinstein, Amir; Wathieu, Luc - In: International journal of research in marketing : IJRM ; … 29 (2012) 4, pp. 337-345

Persistent link: https://www.econbiz.de/10009684916

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment : The Trade-Off between Well-Being and Performance

Grinstein, Amir - 2012

This paper questions the notion that expatriates should adjust to their host country, by showing that adjustment and its consequences are affected by cosmopolitanism and expected assignment duration. A study of 260 expatriates in the U.S. reveals that cosmopolitans expecting shorter (longer)...

Persistent link: https://www.econbiz.de/10012712414

Well-being in a global world : the role of international marketing : an editorial

Grinstein, Amir; Hewett, Kelly; Riefler, Petra - In: Journal of international marketing 30 (2022) 2, pp. 1-4

Persistent link: https://www.econbiz.de/10013257799

Can the marketing department benefit from socially responsible marketing activities? : the role of legitimacy and customers' interest in social responsibility

Özturan, Peren; Grinstein, Amir - In: European journal of marketing 56 (2022) 2, pp. 400-441

Persistent link: https://www.econbiz.de/10013173435

The impact of entrepreneurial orientation on foreign market entry : the roles of marketing program adaptation, cultural distance, and unanticipated events

Baker, William E.; Grinstein, Amir; Perin, Marcelo … - In: Journal of international entrepreneurship 18 (2020) 1, pp. 63-91

Persistent link: https://www.econbiz.de/10012228412