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Marketing
31,411
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17,250
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17,213
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9,118
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8,990
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7,285
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7,134
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4,762
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Meffert, Heribert
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230
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148
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147
Pepels, Werner
129
Baumgarth, Carsten
101
Huber, Frank
100
Irwin, Scott H.
94
Wiedmann, Klaus-Peter
91
Bauer, Hans H.
87
Tomczak, Torsten
84
Keller, Kevin Lane
82
Melewar, T. C.
81
Ahlert, Dieter
79
Fritz, Wolfgang
75
Belz, Christian
70
Homburg, Christian
70
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Kirchgeorg, Manfred
59
Brown, Stephen
56
Reinecke, Sven
52
Balmer, John M. T.
51
Jabbar, Mohammad A.
51
McDonald, Malcolm
51
Kreutzer, Ralf T.
50
Sheth, Jagdish N.
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Backhaus, Klaus
48
Herrmann, Andreas
48
Zerres, Michael P.
47
De Chernatony, Leslie
45
Vrontis, Demetris
45
Baker, Michael John
44
Dichtl, Erwin
44
Kleinaltenkamp, Michael
43
Sattler, Henrik
43
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Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
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Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
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European Association of Agricultural Economists - EAAE
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Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
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98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
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Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
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40
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35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Gesellschaft zur Erforschung des Markenwesens
29
Haufe-Lexware GmbH & Co. KG
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
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26
National Bureau of Economic Research
25
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24
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23
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23
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23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
Books on Demand GmbH <Norderstedt>
22
International European Forum on Innovation and System Dynamics in Food Networks
22
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Journal of business research : JBR
754
SpringerLink / Bücher
730
The journal of brand management : an international journal
565
European Journal of Marketing
463
The journal of product & brand management
391
Journal of retailing and consumer services
299
Industrial marketing management : the international journal for industrial and high-tech firms
221
Journal of Food Distribution Research
208
Springer eBook Collection
206
European journal of marketing : EJM
203
Marketing Intelligence & Planning
200
Journal of marketing management : MM
176
Europäische Hochschulschriften / 5
161
Marketing intelligence & planning
159
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Journal of strategic marketing
146
Journal of marketing
140
Journal of the Academy of Marketing Science
139
Springer eBook Collection / Business and Economics
138
Management Science
133
Journal of Agricultural and Applied Economics
130
Psychology & marketing
130
Asia Pacific journal of marketing and logistics
122
Gabler Edition Wissenschaft
122
Journal of marketing communications
122
Research
112
International journal of hospitality management
111
Journal of Consumer Marketing
110
Marketing theory
104
Lehrbuch
98
Innovatives Markenmanagement
94
International Food and Agribusiness Management Review
94
Management science : journal of the Institute for Operations Research and the Management Sciences
93
The IUP journal of brand management : IJBRM
92
International journal of internet marketing and advertising : IJIMA
89
Journal of advertising research
87
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
87
Marketing letters : a journal of research in marketing
86
Journal of marketing management : JMM ; journal of the Academy of Marketing
83
Journal of marketing research : JMR
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ECONIS (ZBW)
35,811
USB Cologne (EcoSocSci)
7,571
RePEc
6,388
Other ZBW resources
2,106
BASE
1,845
EconStor
255
USB Cologne (business full texts)
177
OLC EcoSci
70
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date (oldest first)
51
Marketing
in Thailand : design, aesthetics and superstition
Bechter, Clemens
;
Andrews, Tim G.
- In:
The changing face of management in Thailand
,
(pp. 146-160)
.
2009
Persistent link: https://www.econbiz.de/10003846685
Saved in:
52
Ronald's new dance : a case study of corporate re-branding in the age of integrated
marketing
communications
Kline, Stephen
- In:
The advertising handbook
,
(pp. 24-33)
.
2009
Persistent link: https://www.econbiz.de/10003851899
Saved in:
53
Cause related
Marketing
als Instrument zur strategischen Unternehmensführung
Oloko, Shamsey
;
Balderjahn, Ingo
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 233-248)
.
2009
Persistent link: https://www.econbiz.de/10003883943
Saved in:
54
Konsumentenverhalten bei Biowein am Beispiel Österreich : psychologische Determinanten und Handlungsempfehlungen für das
Marketing
Weiss, Christine
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003884036
Saved in:
55
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
Saved in:
56
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885655
Saved in:
57
Strategische Markenführung im Sport mit Sponsoring und Eventmarketing unter Berücksichtigung der Auswirkungen auf den Sport
Ostermann, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003893031
Saved in:
58
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
59
Brand new China : advertising, media, and commercial culture
Wang, Jing
-
2008
Persistent link: https://www.econbiz.de/10003489546
Saved in:
60
Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand
marketing
success
Beverland, Michael
- In:
Food policy : economics planning and politics of food …
32
(
2007
)
4
,
pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
Saved in:
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