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1
PR für Special-Events : mit Social Media zu den Olympischen Spielen
Zunk, Karin
;
Behler, Jens
- In:
Public Relations im Sport : Basiswissen - Arbeitsfelder …
,
(pp. 185-197)
.
2011
Persistent link: https://www.econbiz.de/10009425181
Saved in:
2
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
3
Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba
;
Rodríguez-Castro, Yolanda
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
Saved in:
4
"Same, same-but different!" on consumers' use of corporate PR media in
sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
Saved in:
5
Activating a gloval
sport
sponsorship with social media : an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games
Abeza, Gashaw
;
Pegoraro, Ann
;
Naraine, Michael L.
; …
- In:
International journal of sport management and marketing …
15
(
2014
)
3/4
,
pp. 184-213
Persistent link: https://www.econbiz.de/10011541884
Saved in:
6
Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games
Geurin, Andrea N.
;
Gee, Sarah
- In:
International journal of sport management and marketing …
15
(
2014
)
5/6
,
pp. 322-339
Persistent link: https://www.econbiz.de/10011504122
Saved in:
7
The impact of social interaction and team member exchange on
sport
event volunteer management
Lee, Younghan
;
Kim, Milyang
;
Koo, Jakeun
- In:
Sport management review
19
(
2016
)
5
,
pp. 550-562
Persistent link: https://www.econbiz.de/10011624407
Saved in:
8
To post or not to post : social media sharing and sporting event performance
Prado-Gascó, Vicente
;
Calabuig Moreno, Ferran
;
Añó …
- In:
Psychology & marketing
34
(
2017
)
11
,
pp. 995-1003
Persistent link: https://www.econbiz.de/10011770805
Saved in:
9
The evolution of Twitter communication by Youth Olympic Games organising committees
Naraine, Michael L.
;
Parent, Milena M.
- In:
International journal of sport management and marketing …
17
(
2017
)
4/6
,
pp. 403-425
Persistent link: https://www.econbiz.de/10011861964
Saved in:
10
Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of
sport
national governing bodies
Eagleman, Andrea N.
- In:
Sport management review
16
(
2013
)
4
,
pp. 488-497
Persistent link: https://www.econbiz.de/10010239249
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