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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.; Scovotti, Carol - In: Journal of marketing education : JME 30 (2008) 1, pp. 66-81
Persistent link: https://www.econbiz.de/10003706435
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Die Wirkung von Interaktivität in Onlineshops auf den Kunden : empirische Untersuchung von Onlineshops mit unterschiedlichen Graden an Interaktivität
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 479-498). 2007
Persistent link: https://www.econbiz.de/10003532009
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Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie; Krisjanous, Jayne; Welland, Sarah - In: Journal of historical research in marketing 14 (2022) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
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Social Marketing Kampagnen : eine kommunikationswissenschaftiche Analyse am Beispiel der Kampagne zur Volkszählung 1987
Roehl, Susanne von - 1991
Persistent link: https://www.econbiz.de/10000336008
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Challenges of marketing management in the non-governmental sector of South-Eastern Europe in the context of global recession
Balog, Antal - In: Management : journal of contemporary management issues 20 (2015) 2, pp. 93-113
During the process of social and economic transition in the SEE countries numerous non-governmental organisations found a fertile ground for their activities. In spite of unstable political and general conditions these organisations have managed to survive and contribute to the creation of...
Persistent link: https://www.econbiz.de/10011540920
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Religiosity and digital piracy : an empirical examination
Casidy, Riza; Phau, Ian; Lwin, Michael - In: Services marketing quarterly 37 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102