Similar Search Results

See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing

Bádéjọ, Folúké A.; Gordon, Ross - In: Marketing theory 22 (2022) 2, pp. 229-249

Persistent link: https://www.econbiz.de/10013257607

The influence of social norms on consumer behavior : a meta-analysis

Melnyk, Vladimir; Carrillat, François A.; Melnyk, Valentyna - In: Journal of marketing 86 (2022) 3, pp. 98-120

Persistent link: https://www.econbiz.de/10013258854

Google doodles and Covid-19

Coupé, Tom; Shmueli, Boaz - 2021

Persistent link: https://www.econbiz.de/10012643962

The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention

Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167

Persistent link: https://www.econbiz.de/10012695243

Personal norm and pro-environmental consumer behavior : an application of norm activation theory

Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49

Manuscript type: Research article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate...

Persistent link: https://www.econbiz.de/10012696130

The multi-actor perspective of engagement on social media

Shawky, Sara; Kubacki, Krzysztof; Dietrich, Timo; … - In: International journal of market research 64 (2022) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10012794295

Charity advertising : congruence between political orientation and cause of need

Lee, Younghwa; Seo, Joon Yong; Yoon, Sukki - In: International journal of advertising : the review of … 39 (2020) 7, pp. 943-962

Persistent link: https://www.econbiz.de/10012395588

Promoting social change : assessing how twitter was used to reduce drunk driving behaviours over New Year's Eve

Shaw, Alan - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 441-463

Persistent link: https://www.econbiz.de/10012440346

How marketing can save democracy

Wind, Yoram; Reibstein, David J. - In: Continuing to broaden the marketing concept : making …, (pp. 29-51). 2020

Persistent link: https://www.econbiz.de/10012320436

Global food security: how marketing can help

Bell, David E. - In: Continuing to broaden the marketing concept : making …, (pp. 97-103). 2020

Persistent link: https://www.econbiz.de/10012320472