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An empirical analysis of consumer purchase decisions under bucket-based price discrimination

Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668

Persistent link: https://www.econbiz.de/10011372806

The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter

Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645

Persistent link: https://www.econbiz.de/10011372817

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

Database submission : the ISMS durable goods data sets

Ni, Jian; Neslin, Scott A.; Sun, Baohong - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 1008-1013

Persistent link: https://www.econbiz.de/10009702504

Ushering buyers into electronic channels : an empirical analysis

Langer, Nishtha; Forman, Christopher; Kekre, Sunder; … - In: Information systems research : ISR 23 (2012) 4, pp. 1212-1231

Persistent link: https://www.econbiz.de/10009718050

Customer-centric marketing : a pragmatic framework

Ravi, Ramamoorthi; Sun, Baohong - 2016

Persistent link: https://www.econbiz.de/10011433921

Cross-selling the right product to the right customer at the right time

Li, Shibo; Sun, Baohong; Montgomery, Alan - In: Journal of marketing research : JMR 48 (2011) 4, pp. 683-700

Persistent link: https://www.econbiz.de/10009272393

The role of stated intentions in new product purchase forecasting

Hsiao, Cheng; Sun, Baohong; Morwitz, Vicki G. - In: Econometric models in marketing, (pp. 11-28). 2002

Persistent link: https://www.econbiz.de/10001657439

To pool or not to pool panel data

Hsiao, Cheng; Sun, Baohong - In: Panel data econometrics : future directions : papers in …, (pp. 181-198). 2000

Persistent link: https://www.econbiz.de/10001488067

Testing for choice dynamics in panel data

Erdem, Tülin; Sun, Baohong - In: Journal of business & economic statistics : JBES ; a … 19 (2001) 2, pp. 142-152

Persistent link: https://www.econbiz.de/10001568813