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Essays in direct marketing : u...
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Mahajan, Vijay
199
Muller, Eitan
26
Hofstede, Frenkel ter
20
Wedel, Michel
16
Prasad, Ashutosh
13
Venkatesh, R.
12
Wind, Yoram
12
Kashmiri, Saim
11
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9
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9
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8
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3
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3
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Landbouwuniversiteit Wageningen / Faculty of Economics
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1
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11
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8
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4
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3
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3
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2
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2
European financial management : the journal of the European Financial Management Association
2
Harvard-Business-Manager : das Wissen der Besten
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Innovation diffusion models of new product acceptance
2
International journal of electronic commerce : IJEC
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Journal of Business Ethics
2
Journal of Business Research
2
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of marketing science
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Digital marketing : global strategies from the world's leading experts
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European journal of operational research : EJOR
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From microfinance to small business finance : the business case for private capital investments
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of pricing research in marketing
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ECONIS (ZBW)
116
OLC EcoSci
68
RePEc
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USB Cologne (EcoSocSci)
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BASE
1
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A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg
;
Mahajan, Vijay
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 157-174)
.
1999
Persistent link: https://www.econbiz.de/10001425122
Saved in:
92
Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg
;
Mahajan, Vijay
;
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 195-208)
.
1999
Persistent link: https://www.econbiz.de/10001425129
Saved in:
93
Adaptive technological substitution models
Bretschneider, Stuart I.
;
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
18
(
1980
)
2
,
pp. 129-139
Persistent link: https://www.econbiz.de/10001947548
Saved in:
94
Multi-product growth models
Peterson, Robert A.
;
Mahajan, Vijay
- In:
Research in marketing : an annual compilation of research
(
1978
),
pp. 201-231
Persistent link: https://www.econbiz.de/10002663695
Saved in:
95
Practical significance partitioning variance in discriminant analysis
Peterson, Robert A.
;
Mahajan, Vijay
- In:
Decision sciences : DS
7
(
1976
)
4
,
pp. 649-658
Persistent link: https://www.econbiz.de/10002663723
Saved in:
96
Environment and public policy in the United States : a diffusion analysis
Mahajan, Vijay
;
Agrarwal, Manoj
- In:
Environmental assessment of socioeconomic systems
,
(pp. 441-468)
.
1978
Persistent link: https://www.econbiz.de/10002414852
Saved in:
97
First-purchase diffusion models of new-product acceptance
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Technological forecasting & social change : an …
15
(
1979
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10002414857
Saved in:
98
Innovation diffusion and new product growth models in marketing
Mahajan, Vijay
;
Muller, Eitan
- In:
Journal of marketing
43
(
1979
)
4
,
pp. 55-68
Persistent link: https://www.econbiz.de/10002414863
Saved in:
99
Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay
;
Peterson, Robert A.
- In:
Management science : journal of the Institute for …
24
(
1978
),
pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
Saved in:
100
Stochastic dominance rules for product portfolio analysis
Mahajan, Vijay
- In:
Marketing planning models
,
(pp. 161-183)
.
1982
Persistent link: https://www.econbiz.de/10002414879
Saved in:
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