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Essays in direct marketing : u...
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Mahajan, Vijay
199
Muller, Eitan
26
Hofstede, Frenkel ter
20
Wedel, Michel
16
Prasad, Ashutosh
13
Venkatesh, R.
12
Wind, Yoram
12
Kashmiri, Saim
11
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9
Wind, Jerry
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Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
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International Food Policy Research Institute (IFPRI)
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Landbouwuniversiteit Wageningen / Faculty of Economics
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3
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Economics Letters
2
European financial management : the journal of the European Financial Management Association
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Harvard-Business-Manager : das Wissen der Besten
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Innovation diffusion models of new product acceptance
2
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Journal of Business Ethics
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Journal of Business Research
2
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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Review of marketing science
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Series on econometrics and management sciences
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European journal of operational research : EJOR
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From microfinance to small business finance : the business case for private capital investments
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of pricing research in marketing
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ECONIS (ZBW)
116
OLC EcoSci
68
RePEc
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USB Cologne (EcoSocSci)
11
BASE
1
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111
Beating the recession blues : exploring the link between family ownership, strategic marketing behavior and firm performance during recessions
Kashmiri, Saim
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 79-93
Persistent link: https://www.econbiz.de/10010370701
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112
Microfinance in India : lessons from the Andhra crisis
Mahajan, Vijay
;
Navin, T.
- In:
Microfinance 3.0 : reconciling sustainability with …
,
(pp. 1-12)
.
2013
Persistent link: https://www.econbiz.de/10010374712
Saved in:
113
Perspective : revisiting the digital divide : an analysis of mobile technology depth and service breadth in the BRIC countries
Chircu, Alina M.
;
Mahajan, Vijay
- In:
The journal of product innovation management : an …
26
(
2009
)
4
,
pp. 455-466
Persistent link: https://www.econbiz.de/10003860430
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114
Microfinance in India : a state of the sector report, 2007
Ghate, Prabhu B.
;
Gunaranjan, Sai
;
Mahajan, Vijay
; …
-
2008
Persistent link: https://www.econbiz.de/10008655987
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115
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
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116
Optimal bundling of technological products with network externality
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
Management science : journal of the Institute for …
56
(
2010
)
12
,
pp. 2224-2236
Persistent link: https://www.econbiz.de/10008809521
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117
Rewarding crossfunctional product development teams for optimal performance : a study of high tech industries
Sarin, Shikhar
;
Mahajan, Vijay
-
1999
Persistent link: https://www.econbiz.de/10001459847
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118
Digital marketing : global strategies from the world's leading experts
Wind, Jerry
-
2001
Persistent link: https://www.econbiz.de/10001466244
Saved in:
119
The name's the game : does marketing impact the value of corporate name changes?
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 281-290
Persistent link: https://www.econbiz.de/10010472578
Saved in:
120
Market share : concepts, findings, and directions for future research
Wind, Yoram
;
Mahajan, Vijay
- In:
Review of marketing : 1981
,
(pp. 31-42)
.
1981
Persistent link: https://www.econbiz.de/10003012348
Saved in:
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