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Essays in direct marketing : u...
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91
Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias
;
Gräßler, Markus Joseph
;
Gresel, Ronja
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009010226
Saved in:
92
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
-
2011
Persistent link: https://www.econbiz.de/10009374633
Saved in:
93
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
94
Einstellungstreiber des Permission-Marketings : eine Strukturgleichungsanalyse
Frieß, Hansjörg
-
2012
Persistent link: https://www.econbiz.de/10009557915
Saved in:
95
Die Bedeutung des "Need for Touch" für eine ganzheitliche Dialogmarketingstrategie : feldexperimentelle Erkenntnisse zum Bedürfnis nach Produktberührungen durch Konsumenten
Bill, Fabian
;
Hammon, Larissa
;
Hampel, Stefan
;
Hippner, Hajo
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 37-63)
.
2012
Persistent link: https://www.econbiz.de/10009559281
Saved in:
96
Die Wirkung von Dialogmarketing auf die Markenwahrnehmung
Saarbeck, Sebastian
;
Krafft, Manfred
;
Bieber, Benjamin
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 11-35)
.
2012
Persistent link: https://www.econbiz.de/10009559282
Saved in:
97
Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
Saved in:
98
When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald
;
Werani, Thomas
;
Smejkal, Angela
- In:
Modelling value : selected papers of the 1st …
,
(pp. 149-166)
.
2012
Persistent link: https://www.econbiz.de/10009426641
Saved in:
99
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
100
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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