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61
Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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62
Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus
;
Wittrock, Max
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 73-86)
.
2010
Persistent link: https://www.econbiz.de/10008773260
Saved in:
63
Why do manufacturers issue coupons? : An empirical analysis of breakfast cereals
Nevo, Aviv
;
Wolfram, Catherine D.
-
2007
Persistent link: https://www.econbiz.de/10003572094
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64
Do private labels increase retailer bargaining power?
Meza, Sergio
;
Sudhir, K.
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 333-363
Persistent link: https://www.econbiz.de/10008652535
Saved in:
65
Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.
;
Arnone, Carol
- In:
Journal of food products marketing
16
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
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66
Measuring brand value in an equilibrium framework
Goldfarb, Avi
;
Lu, Qiang
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003858540
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67
Challenges in merger simulation analysis
Knittel, Christopher R.
;
Metaxoglou, Konstantinos
- In:
The American economic review
101
(
2011
)
3
,
pp. 56-59
Persistent link: https://www.econbiz.de/10009261125
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68
Evolution of nutritional quality in the US : Evidence from the ready-to-eat cereal industry
Wang, Emily
;
Rojas, Christian
;
Bauner, Christoph
- In:
Economics letters
133
(
2015
),
pp. 105-108
Persistent link: https://www.econbiz.de/10011432036
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69
Variety pass-through : an examination of the ready-to-eat breakfast cereal market
Richards, Timothy J.
;
Hamilton, Stephen F.
- In:
The review of economics and statistics
97
(
2015
)
1
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011327606
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70
Food industry firms' economic incentives to provide nutritional information to the market : European breakfast cereals, snacks, and soft drinks industries
Jensen, Jørgen D.
;
Ronit, Karsten
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10009766704
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