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Antecedents and outcomes of strategic thinking

Moon, Byeong-joon - In: Journal of business research : JBR 66 (2013) 10, pp. 1698-1708

Persistent link: https://www.econbiz.de/10009772391

The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation

Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539

Persistent link: https://www.econbiz.de/10011507116

Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism

Moon, Byeong-joon; Jain, Subhash C. - In: Asian dimensions of services marketing, (pp. 89-109). 2002

Persistent link: https://www.econbiz.de/10001690236

Inward foreign direct investment regime of Korea

Kim, June Dong; Moon, Byeong-joon - In: Süd-Korea als Auslandsmarkt : Marktbedingungen und …, (pp. 33-57). 2001

Persistent link: https://www.econbiz.de/10001606701

Country of origin research revisited: seeking new methods and variables

Ko, Eunju (ed.); Moon, Byeong-joon (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011673978

Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands

Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238

Persistent link: https://www.econbiz.de/10011674208

Antecedents and outcomes of strategic thinking

Moon, Byeong-Joon - In: Journal of Business Research 66 (2013) 10, pp. 1698-1708

This study focuses on the factors that influence strategic thinking at the organizational level. Based on previous research on strategic thinking in diverse management fields including marketing strategy, strategic management, and human resource management, this research provides a hypothetical...

Persistent link: https://www.econbiz.de/10010869746

Antecedents and outcomes of strategic thinking

Moon, Byeong-Joon - In: Journal of business research : JBR 66 (2013) 10, pp. 1698-1708

Persistent link: https://www.econbiz.de/10010132257

The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type

Park, Chan-Wook; Moon, Byeong-Joon - In: Psychology & marketing 20 (2003) 11, pp. 977-998

Persistent link: https://www.econbiz.de/10006967166

Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism

Moon, Byeong-Joon; Jain, Subhash C. - In: Journal of international consumer marketing 14 (2001) 1, pp. 89

Persistent link: https://www.econbiz.de/10007111269