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A review of two decades of research on language in international and multicultural marketing (1997-2020)
Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211
Persistent link: https://www.econbiz.de/10013198082
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Is self-regulation sufficient? : case of the German transparency code
Buske, Kristin; Jentzsch, Stefan J.; Bechter, Clemens - In: Administrative Sciences : open access journal 6 (2016) 1/3, pp. 1-12
may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …
Persistent link: https://www.econbiz.de/10012015756
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The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 3/4, pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
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Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
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Product hopping and innovation incentives
Lemus, Jorge A.; Ozkul, Olgu - In: Journal of competition law & economics 19 (2023) 4, pp. 580-609
Persistent link: https://www.econbiz.de/10014526234
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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma; Kalliny, Morris; Elgoul, Siham - In: Journal of marketing communications 19 (2013) 5, pp. 324-340
Persistent link: https://www.econbiz.de/10010227710
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Conference proceedings Trends in Business Communication 2020
Schneckenleitner, Peter (ed.); Reitberger, Wolfgang (ed.);  … - Trends in Business Communication <Veranstaltung> <8., … - 2021
Persistent link: https://www.econbiz.de/10012503522
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Audit of museum marketing communication in the modern management context
Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …
Persistent link: https://www.econbiz.de/10012291735
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Taxonomy of Facebook messages in business-to-consumer communications : what really works?
Kwok, Linchi; Yu, Bei - In: Tourism and hospitality research : the surrey quarterly … 16 (2016) 4, pp. 311-328
Persistent link: https://www.econbiz.de/10011628837
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Communicating social support during crises at the farmers' market : a social exchange approach to understanding customer-farmer communal relationships
Garner, Benjamin - In: International journal of consumer studies 41 (2017) 4, pp. 422-430
Persistent link: https://www.econbiz.de/10011704499