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How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue; Qian, Jiang; Cao, Jiaqi - In: Journal of advertising research 63 (2023) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
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Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
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Effectiveness of in-game advertisements within role-playing games
Guerra, Luis; Saxena, Deepak - In: International journal of electronic marketing and … 13 (2022) 3, pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
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In-Game Advertising Werbung in Computerspielen : Strategien und Konzepte
Thomas, Wolfgang - 2007
Persistent link: https://www.econbiz.de/10004909898
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Advergaming and in game advertising : an approach to the next generation of advertising
Marolf, Gérald - 2007
Persistent link: https://www.econbiz.de/10004918710
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In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Heyn, Hendrik - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008785533
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In-Game Advertising erfolgreich platzieren
Huber, Frank - 2012 - 1. Aufl.
Persistent link: https://www.econbiz.de/10014006657