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E-Game-Advertising als Ersatz...
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Kaiser, Harry M.
60
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29
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29
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Huh, Jisu
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19
Carlson, Les
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Choi, Yung Kyun
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Dens, Nathalie
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Ford, John B.
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Jullien, Bruno
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Journal of advertising research
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International journal of advertising : the review of marketing communications
210
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194
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187
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181
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179
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79
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Psychology & marketing
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SpringerLink / Bücher
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International journal of industrial organization
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of current issues and research in advertising : JCIRA
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Health marketing quarterly
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Young consumers : insight and ideas for responsible marketers
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NBER Working Paper
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Marketing : ZFP ; journal of research and management
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Journal of business ethics : JOBE
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Technological forecasting & social change : an international journal
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101
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
102
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
103
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
104
In-Game Advertising
Werbung
in Computerspielen : Strategien und Konzepte
Thomas, Wolfgang
-
2007
Persistent link: https://www.econbiz.de/10004909898
Saved in:
105
Advergaming and in game advertising : an approach to the next generation of advertising
Marolf, Gérald
-
2007
Persistent link: https://www.econbiz.de/10004918710
Saved in:
106
Untersuchung der Werbewirkung von Ingame-Advertising : eine empirische Erhebung zur Wirkung von
Werbung
in Computerspielen am Beispiel von Need for Speed
Putinas, Aleksa-Carina
-
2009
Persistent link: https://www.econbiz.de/10008735275
Saved in:
107
In-Game Advertising als Werbemittel für der Markenartikler : von den Basics bis zur Werbewirkungsforschung von In-Game Advertising
Nosecki, Martha
-
2009
Persistent link: https://www.econbiz.de/10008735277
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108
In-Game-Advertising in Computerspielen - eine vernachlässigbare Werbeform?
Heyn, Hendrik
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008785533
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109
Advertising directed at children : an empirical investigation from children's and parents' perspectives on TV advertising and advergames
Böttner, Sibylle
-
2018
Persistent link: https://www.econbiz.de/10012019734
Saved in:
110
In-Game Advertising erfolgreich platzieren
Huber, Frank
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014006657
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