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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
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The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.; Nelson, Michelle R.; Terlutter, Ralf - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
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Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: Journal of consumer policy : consumer issues in law, … 37 (2014) 2, pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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Advertising or games? : advergames on the internet gaming sites targeting children
An, Soontae; Kang, Hann - In: International journal of advertising : the quarterly … 33 (2014) 3, pp. 509-532
Persistent link: https://www.econbiz.de/10010412890
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Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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The implicit influence of bimodal brand placement on children : information integration or information interference?
Hang, Haiming - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 465-484
Persistent link: https://www.econbiz.de/10009581819
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.; Borgerson, Janet L. - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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False recall of brands in advergames : a cross-country comparison
Hernandez, Monica D.; Minor, Michael - In: Journal of research in interactive marketing : … 9 (2015) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011297936
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Exploitation of the advertainment value potential
Shaqiri, Afrim - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001805108